Goal-Driven Creative Advertising & Marketing Professional
Accomplished creative executive and marketing leader with progressive experience defining strategies and developing engaging marketing solutions to drive organizations forward. Proven track record of creating innovative rebranding plans and outreach initiatives to significantly improve revenue of global organizations. Thrives in high-volume environments with the ability to optimize ever-changing business needs, improve engagement and continuously drive profitability.
Adept at the visual execution of marketing deliverables, cultivating partnerships, and building lasting relationships across diverse business sectors, such as: Real Estate, E&P, Finance, Tourism, Gaming & Hospitality, Higher Education, Non-Profit, Retail, and Professional Services. Experience complemented by an MBA from University of Texas, Permian Basin.
Adept at the visual execution of marketing deliverables, cultivating partnerships, and building lasting relationships across diverse business sectors, such as: Real Estate, E&P, Finance, Tourism, Gaming & Hospitality, Higher Education, Non-Profit, Retail, and Professional Services. Experience complemented by an MBA from University of Texas, Permian Basin.
Areas of expertise include:
Design | Branding | Product Marketing | Project Management | Leadership | Real Estate Sales Agent | Customer Service | Collateral Development | Presentations | Digital Marketing | Agency/Vendor Management | Photography | Drone Photography | MS Office (Excel, Word, PowerPoint) | Adobe Creative Suite (InDesign, Photoshop, Illustrator et al.) | Video Production | Budgeting
Education
Master of Business Administration (MBA),
University of Texas of the Permian Basin
University of Texas of the Permian Basin
Bachelor of Arts (BA), Fine Art,
University of Texas of the Permian Basin
University of Texas of the Permian Basin
Real Estate Sales Agent #734677 — Texas Real Estate Commission
Professional Inspector #24240 — Texas Real Estate Commission
Professional Inspector #24240 — Texas Real Estate Commission
Private Pilot Certificate – Federal Aviation Administration
Professional Experience
Professional Home Inspector, TREC #24240
Three 17 Inspections, Houston, TX 3/2020 – 10/2023
Three 17 Inspections, Houston, TX 3/2020 – 10/2023
TREC-Licensed Professional Home Inspector with direct experience inspecting and writing reports for home buyers using REI 7-6 standards. Adept at cultivating relationships with home buyers as well as sales agents and brokers. Effectively communicates critical issues in a calming manner. Direct experience executing numerous home improvement and repair projects for various homeowners.
• Grew real estate inspection business from $5K to over $100K within 3-years by delivering detailed solutions and customer service that consistently exceeded buyer and agent expectations.
Marketing ManagerNeuralog, Houston, TX — 4/2018 – 3/2020
Orchestrated initiatives to completely revise all marketing materials of Neuralog’s product portfolio. Devised process to significantly reduce collateral creation cost by spearheading development of in-house facilities that significantly reduced project turn-around time. Achieved 53% increase in email engagement while reducing customer attrition by 55%. Increased number of online leads by 65% while significantly reducing lead costs. Collaborated with outside marketing agency and vendors.
Overhauled entire product catalog including product photography development, copywriting, technical development, marketing collateral creation, print & online ad generation.
Functioned as subject matter expert for department heads, effectively guiding various departments and functions across day-to-day projects, supporting corporate creative direction and structure.
Creative Director
Discover Financial Services, Houston, TX — 4/2014 – 10/2017
Discover Financial Services, Houston, TX — 4/2014 – 10/2017
Accountable for optimizing the development, design, and production of PULSE marketing communications materials while concurrently serving as technical lead for major corporate rebrand. Drove consistent execution of marketing materials across multiple channels including digital and print. Actively led the development of presentations for the executive team, as well as designed numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Continuous collaboration with outside advertising and marketing agencies.
President’s Plate Award Winner as a key project contributor of the Woodforest National Bank Discover Debit team which resulted in signing the largest contract in this product’s history.
Successfully served as acting lead and major contributor for the $200K PULSE rebrand project, including identifying every existing use of the PULSE brand, developing timetables, and executing the redevelopment of each use of the PULSE brand.
Creative Director / Owner
Aaron Prager Advertising & Design, Las Vegas, NV — 7/2008 – 4/2014
Aaron Prager Advertising & Design, Las Vegas, NV — 7/2008 – 4/2014
Directed creative and production activities. Strategically elected and managed vendors to facilitate project completion. Delivered creative and marketing services to clients across a variety of industries, including tourism, law, hospitality, education, non-profit and landscaping. Successfully sought and closed new business opportunities; managed existing client relationships.
Increased client's customer base from 10 to 25+ revenue generating accounts by delivering complete rebranding, including developing new look and identity, launching website, and providing sales collateral to facilitate growth.
Tripled business for key client by revamping marketing materials, encompassing developing concept and creating all consumer interaction materials, including web and print collateral to achieve higher corporate visibility.
Significantly increased international exposure for helicopter tour service client by creating global marketing materials, translating ads into 8 languages, and guiding marketing spending decisions as part of $100K+ project.
Enabled successful launch of a new bar by directing all initial marketing efforts, including identity creation, collateral development, and advertising.
Grew business from $10K to $150K within 3-years by delivering innovative creative solutions that consistently exceeded client expectations.
Production Manager
G Creative Advertising & Design, Las Vegas, NV — 2009 – 2010
G Creative Advertising & Design, Las Vegas, NV — 2009 – 2010
Challenged to lead creative design and project development functions. Oversaw a team of six reports across web design, production art, copywriting and video production. Served in key leadership role in relationships with major accounts.
Enabled financial growth for largest client, Bally Technologies, during a period when competitors were struggling by directing and executing key marketing and sales collateral initiatives.
Increased client brand awareness by developing marketing mailer with integrated video and audio components.
Recognized for never missing a client deadline and always delivering projects on-budget by establishing and coordinating production schedules with vendors.
Additional Relevant Experience
Entropy Group, Las Vegas, NV – Art Director
Harrah’s Entertainment, Las Vegas, NV – Art Director
KSR Advertising & Marketing, Las Vegas, NV – Art Director
CVA Advertising & Marketing, Odessa, TX – Graphic Designer
Harrah’s Entertainment, Las Vegas, NV – Art Director
KSR Advertising & Marketing, Las Vegas, NV – Art Director
CVA Advertising & Marketing, Odessa, TX – Graphic Designer